The company’s blog-a tool for making money!

“Ultimately, all companies want to sell more products or services and make more money. But if you present your company’s blog to your customers as a tool for making more money and selling more products or services, customers will be turned off.

Instead, view your blog as a medium for two-way communication. Your blog gives your customers the chance to communicate with you, and it let’s your company better address their concerns; increased communication from both sides leads to greater understanding.

And, ultimately, it leads to your company’s making more money and selling more products. This is the new marketing reality: You satisfy your company’s goals by first satisfying the goals of your customers.

Customers are incredibly passionate about companies that do so, and tend to avoid those that do not.“